Filipinos have been embracing the local market. Especially with the young demographics, Filipino-built businesses trend due to a bigger tech-savvy audience. The following are some of many startups that currently dominate the tech market in the Philippines:
eCFulfill aims to help entrepreneurs, even the non-tech-savvy nes, to have a hassle-free experience in setting up their online businesses. They handle all the necessary processes including the registration, online store management, marketing, until the inventory and warehouse management.
2. Booky Manila
Booky is a mobile application that lets you know the information of restaurants, fitness studios, and beauty services. They provide a free trial in which you can redeem buy 1 take 1 promo from different restaurants and cafes. After the free trial, you can still use the app for just Php 199 a month.
Pushcart is an online grocery shop that will deliver your groceries in your doorstep. You can prevent traffic, save time, and provide convenience by shopping online. They support and partner with organic and local businesses to supply the items available on the platform.
Coins.ph is a blockchain financial service that allows users to access wallets, payments, remittances, and such through their phones. They aim to increase financial inclusion to the market by providing an application that can be used even without a bank account. They guarantee it to be safe, convenient and accepts cheaper transaction fees.
Payo aims to simplify the Cash On Delivery process to help both buyers and sellers. Due to the low market population that uses digital payments, the founders saw that the Philippines need this kind of application. Their services include “fraud detection, data analysis, and courier optimization, aimed to empower the merchants with abilities to seize control of the COD process, reduce cancellations and increase revenues.”
For the past few years, e-commerce has undeniably skyrocketed in terms of its market and trends. Due to the affordability and accessibility of mobile devices such as phones, tablets, and laptops, more people have been using the internet to purchase various goods. According to statistics, the revenue of e-commerce in the Philippines alone has grown to $840 million during 2018 and will continue to grow at an estimated value of $996 million this 2019.
These are the top e-commerce platforms in the Philippines:
Lazada ranks first with a dominance of getting 30 million visits for each month off Q2 2018. They also saw 1.3 billion visits during their 11-11 and 12-12 sale days.
Shopee comes second with had a total of 8.5 million monthly visits between April and June.
Zalora has 1.4 million visits per month.
The Philippines has been one of the biggest social media users all over the globe. The country also has the highest social media users thus they spend more time online. With this, the government saw the potential of e-commerce and launched an e-commerce roadmap until 2020 - aiming to have growth of 25% of the gross domestic product by 2020 from 10% of 2015.
Through convenience and profitability, e-commerce in the Philippines is expected to thrive. More and more users have been integrating these online platforms with their brick-and-mortar stores. With this, more entrepreneurs are encouraged to take their businesses online.
Do you struggle with marketing your products? Have you ever thought about launching your first store? Do you really need to have a social media account or website? Yes, you do. These are the top 4 reasons why your business should have an online presence:
1. Wider Market Reach
Smartphones are already affordable and accessible nowadays. From children to seniors, everybody has at least one online account. With the help of social media, targeting ads to specific users increase your market reach. Having an online presence helps you to build your brand and create an online reputation known by a wider range of users.
2. Convenient Shopping
Store like Lazada, Zalora, and Shopee has been helping users to buy and sell their products effortlessly and hassle-free. Plus, they have a huge user base. By using these kinds of platform (or making your own one), you provide convenience and opportunities to help fellow entrepreneurs.
3. Better Customer Service
By having a platform that is available to users 24/7, you are able to get faster feedbacks, surveys, and reviews that will help you to improve your business. Messaging forms and emails have been a great way to support and solve user problems easily.
4. Work from Anywhere
You have to work full-time when you have a business. Thankfully, the Internet enables you to track and manage your website, social media platforms, users, inventory, and other necessities even when you are on vacation.
These are only some of the advantages of having an online presence. What are you waiting for? Sign up in TrendrPH and start your business.
Ecommerce has been one on the rapidly growing market throughout the internet. The following are the ecommerce trends that you should watch out this 2019:
Drop shipping has become one of the e-commerce trends that gain much attention nowadays. It is a method in which the business does not store the products they sell. Instead, they purchase it from a third party business. They become more like a middleman that connects buyers and sellers.
Chatbots increase sales, acquisition, conversions, and retention. One of the most used chatbots is Facebook Messenger. Businesses have been integrating messenger in their pages - they can customize it, provide welcome messages, and post ads inside the messenger. Through chatbots, customer service has become easier. No more waiting, they provide the needed information for the items, and they simulate interaction that satisfies the customers.
Personalization means tailor-fitting the content, recommendations, offers, UI data of a customer based on their persona and actions. Some of the personalized marketing schemes are: personalized search results, upselling after a purchase, adjusting page contents and navigation according to user interests, geo-location targeting, etc.
4. Niche Market
Niche market means having a specific target market where your brand will revolve around - provide solutions in the pain points of this market. By having a niche market, you can focus on what you really want and have more time to strategize and improve your market. You can be more competitive and gain your own market share.
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